While enjoying my complementary on flight grilled cheese and tomato soup AKA a Cheese Nips snack bag and a V-8, I stumbled across a product in the magazine that subconsciously connected with me on a completely different level than a bug vacuum or a wall size world map.
I get that they may be going for a tadpole logo. Tadpoles grow into frogs and frogs jump, hibbit hibbit, hop hop... but sperm is funnier and seriously much more obvious. Since marketing is my passion I believe that a strong logo can capture consumer's minds all over the world. You want to choose a strong and proud image/symbol/picture to represent your brand. It is just like a Facebook profile picture. Are you going to choose the embarassing, bad angle, double chin exposing picture to represent yourself to the social networking world? No way! You're going to choose the picture that hides your flaws or insecurities. A picture that makes you confident and presentable to your friends, your network, your target market. Logos are a companies Facebook picture and instead of striving to be adorable, inanely goofy or buff they strive to remind the world they exist and to be recognizable- for example ... Nike=swoosh, Jordan=jump man, Adidas, Kellogg's Tony the Tiger, Pepsi, Coke, a Sperm...I tried to slip that in to see if it would work.. But I don't think so...... ...... Well hey that is pretty memorable- maybe sperm shoes are genius! I guess all they have to do is sell the idea to actual human beings that it is cool to have a sperm on your shoes since it delivers a unique walking experience with this new "spring technology" or catch a break and have Jennifer Lopez or Brad Pitt caught in US Weekly wearing them in public. However, instead of covering her face from the camera I see JLo squatting down and pulling her dress to the ground to cover up those cool kicks. And as for Brad Pitt... Well that would actually make a lot of sense.
In conclusion, the only people that should have a sperm on there shoe is a doctor or nurse at a sperm bank or fertility clinic... For optimistic support or from (You guessed it...) accidentally spilling a sample cup!
Oh and if you're tempted to swim around town with these bad boys on your feet you can buy them for $129.95 to $139.95 at SkyMall.com.